White Paper Essay Example | Topics and Well Written Essays - 1250 words - 1

White Paper - Essay Example Next, David DeVore notes the importance of identifying fans and amplifying the digital brand. Some important objectives in this case include provision of relevant and useful content to engage fans, using email to share previous content with fans, and enlisting the help of brand fans. Rishi Shah identifies the shares five steps that digital marketers can use to grow their email lists successfully. These include offering gifts to website visitors in exchange for their email address, offering relevant gifts, creating their own unique gifts, hosting their files, and collecting leads. Jen Ribbie observes that content marketing does not have to be an expensive undertaking. She picks out commitment to content, using engaging, entertaining and/or educational content, recycling success stories in other formats, involving the audience, and focus on quality as key to creating content. Phil Daniels suggests that responsive design is essential to ensuring user-friendly experience on the mobile browser. To develop a responsive site, sufficient investment, strategic planning around the organization and content, enhancing technical support, and monitoring mobile trends on the site are necessary. Aaron Lee talks states that mobile phones have become a major communication tool, as shown in figure 1. about how social media can help brands gain a competitive edge by listening and responding to consumer expectations, creating trust, value, and community around their brand, and personalizing the consumer’s experience. The email list is important in deepening relationships with the consumer. The data collected from the digital marketing audience should be used to create value by turning it into smart data. The data can be used to improve the brand’s engagement, meaning, and relevance to the consumer in their online experience, email correspondence, and advertising. Trevor Yager

Google Organizational Structure and Culture Essay

Google Organizational Structure and Culture - Essay Example The organizational design of Google is flatter with wide span of control, which signifies there are a few managers to whom all the subordinates report. Wide span of control is efficient because it is perceived to be both time and cost effective, as it involves a decentralized flow of information and requires comparatively few managers. They are associated with decentralization, which signifies that the decision-making authority is bestowed upon not only the top management but also it is provided to other members of the organization. As a result the supervisory power is somewhat minimal in the organization. The organization has 20,000 employees and has four hierarchical levels. CEO is in the top level; followed by CEO, there is Vice President of the company to whom every member of the individual departments of the organization reports. These departments include engineering, product, sales, human resource, and finance, legal and business strategy. The engineering heads maintain the dev elopment of all the products; product managers are involved in maintenance of products and handling the marketing staffs; sales department handles the entire sales of different region which is ultimately looked after by the regional head of the sales department. Human Resource department maintains all the manpower related records in the organization. The finance section involves in handling the financial works and maintaining the financial records of the company. Legal department is also involved in different legal procedures of the company and business strategy department takes the various strategies which may be required by the company in due course of time. The lower level workers of the organization are allotted in teams on the basis of the assigned works or assignments. In certain cases, teams are arranged from each and every functional areas based on the markets and products. The organizational culture is flexible and organic and is not much formal. The communication and inter action among the employees is carried out regularly on various issues and good interrelationship is prevalent among them (Griffin & Ebert, 2005). With reference to the above description of the organizational structure adhered in Google, a flow chart is presented below: 1.2. Google’s Organization Chart Figure 1: Organizational Chart of Google 1.3. Is The Organization Design Shown In Your Chart Appropriate For Google? Why or Why Not? The organizational design which is mentioned in the chart is suitable for Google as organizational hierarchy is clearly designed keeping in mind the flat structure of Google. There are various departments in the organization. All the departments of the organization are highlighted by a hierarchical design. Each departmental manager handles and maintains every functions of that department. In this chart, flat hierarchical structure is designed with CEO in the first level and under him the Vice President, who analyses all the departments such as engi neering, production, sales, human resource, finance, and legal and business strategy of the organization. But these departments have top managers to handle the subordinates (Griffin & Moorhead, 2009). Therefore, it can be established that the organizational structure is appropriate for Google. 2. What Type Of Global Organization Structure Is Google Using? In Your